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Take the Journey with us
Uncle Arnie's Investment Opportunity Ends Today. Submit Your Investments Before 11:59pm EST.
What's in it for me?
A TRIP WORTH TAKING:
Early investors who invest a minimum of $1,500 or more, will be automatically entered into a raffle for a chance to win a magical getaway for two. The trip includes a 3-night stay at a magical resort + flight and personalized Uncle Arnie's perks for two (offer valid for a year). A combined value of up to $10,000.
Tier 1:
Investors of $2,000 - $4,999 will receive an Uncle Arnie's Swag Package.
Tier 2:
Investors of $5,000 - $9,999 will receive an Uncle Arnie's Swag Package and a special edition Uncle Arnie's Skateboard (not to ever be released to the public)
Tier 3:
Investors of $10,000 - $24,999 will receive an Uncle Arnie's Swag Package and a special edition Uncle Arnie's Shoes(not to ever be released to the public)
Tier 4:
Investors of $25,000 - $49,999 will receive an Uncle Arnie's Swag Package and a custom Uncle Arnie's hand drawn piece with your character included (printed + digital)
Enthusiasts:
Investors of $50,000 or more will receive a $1000 Delta Gift Card and will be invited to a private dinner with the Founders of Uncle Arnie's in Los Angeles for a private tasting following the close of the campaign. (and Tiers 2, 3 and 4)
In the press
Uncle Arnie's Manifesto
Uncle Arnie’s is California’s best-selling high-dosage cannabis beverage brand changing the way people perceive, consume, and enjoy cannabis. Our mission is to create the world’s most approachable, accessible, and iconic cannabis beverages.
We believe Uncle Arnie’s is well positioned to be THE national high-dose cannabis beverage brand.
Join us on our journey.
Company Highlights
- Over 1 million units sold and over $4M in sales since launch in May of 2020. Revenue grew over 200% YoY from 2020-2021, and is on pace to grow 100% YoY from 2021-2022 (unaudited)
- Controls 4 of the top 5 best selling cannabis beverages in California as of Nov. 23, 2022 (according to Headset, a leading cannabis data-insights company)
- Over 400+ orders in the last 30 days, including orders from the top retailers in California and Oregon (MedMen, Cookies, Eaze, Greenthumbs)
- Expanded to Oregon in Q4 2022 with additional signed expansion deals in Michigan and Nevada (expected Q1 2023). Negotiating with partners for H2 2023E expansion in CO, AZ, and NM
- Cannabis beverage market is projected to grow with a CAGR of 54.31% to $7.9B in 2026. Uncle Arnie's currently has a 30%+ estimated market share in the California high-dose cannabis beverage category (according to Headset)
Our History
Uncle Arnie’s was launched in Q2 2020 as an accessible and delicious cannabis beverage brand to speak to the hippy, legacy consumer. We leveraged decades of legacy cannabis heroes to create our mascot Uncle Arnie, an approachable figurehead for our brand, meant to represent figures like Jerry Garcia, Cheech & Chong, and The Dude from The Big Lebowski.
The introduction of cannabis beverages, a familiar consumption format, has the potential to attract a larger and more varied consumer audience compared to smoking cannabis, as it is a far more inclusive and socially normalized type of consumption.
Since inception, we have seen commercial success. We have achieved revenue of over $4M and more than 1 million units sold since inception. We are the leading high-dose cannabis beverage brand in California with 4 of the top 5 best selling cannabis beverages. We just expanded into Oregon in Q4 2022, with agreements in place to expand to Michigan and Washington in 2023.
Uncle Arnie’s is available in the top retail stores across CA and OR including MedMen, Cookies and Eaze.
Opportunity
Cannabis isn’t going anywhere. There is a need for delicious, safe and familiar ways to consume.
Legalization Support
The prohibition of cannabis is ending. 37 U.S. States now have legalized either medical or recreational cannabis. On October 6th, 2022, President Biden asked the “Secretary of Health and Human Services and the Attorney General to initiate the administrative process to review expeditiously how marijuana is scheduled under federal law.” However, data has surfaced around the danger surrounding the combustion & inhalation of cannabis which creates an opportunity for new forms of cannabis consumption.
State by State Expansion offers the largest revenue driver
Our goal is to grow the Uncle Arnie's footprint as efficiently as possible leveraging local partners
No Data Found
Cannabis Beverages Market to Reach USD $7.96 Billion by 2026 according to Fortune Business Insights
Market Growth
The overall Cannabis Market is growing quickly
California Cannabis Sales
California Cannabis Infused Beverage Sales
Consumers Speak with their dollars
More than 50% of cannabis beverages sold in America are high dose containing 100mg of THC
The cannabis beverage market is in its infancy and this status presents a tremendous opportunity. Today, cannabis beverages make up roughly 3% of all purchases at dispensaries in which cannabis beverages are sold, per Forbes. That being said, the cannabis beverage market is expected to grow at a CAGR of 54.31% to nearly $8B by 2026.
The CEO of Curaleaf (CNSX: CURA), Boris Jordan, said in a September 2022 interview that “beverages are the real prize,” and he believes that within 5-10 years cannabis beverages will make up 50% of total cannabis purchases.
The cannabis beverage market is highly polarized at two extremes – low dose beverages containing (2mg THC-10mg THC) for the canna-curious consumer and high dose beverages containing 100mg THC for the legacy, high-dose consumer. More than 50% of all cannabis beverages sold across America are within this high dose category that Uncle Arnie’s is focused on.
Market Capitalization
Cannabis Infused Beverages Offer BeneFIts Over MANY Consumption Methods
Uncle Arnie’s, California’s best-selling high dose cannabis beverage brand controls ~30% of that market. We think Uncle Arnie’s has been able to differentiate its brand by delivering delicious and accessible products. The brand itself is eye-catching, relying heavily on digital art and in-store guerrilla marketing tactics to ensure multiple neuro-impressions for consumers entering dispensaries.
Uncle Arnie’s is expanding into additional U.S. states. Products hit shelves in Oregon in Q4 2022 and are expected to launch in Michigan and Washington in Q1 2023 and Q2 2023, respectively.
California’s #1 High-Dose Cannabis Beverage is Rapidly Expanding Across America
Uncle Arnie’s focuses on quality and taste
All while delivering the most accessible products relative to the competition.
UNCLE ARNIE’S WORKS WITH WORLD CLASS PARTNERS IN EACH MARKET
The Uncle Arnie’s Product Portfolio Drives Repeat Purchase
Uncle Arnie’s has the 4 out of the 5 Best selling cannabis beverages in California
Uncle Arnie’s is Actively selling in 400+ California Dispensaries
…and there’s a pipeline for more
a Proven Track Record of Revenue Growth
…with meaningful growth opportunities ahead
Future Growth Drivers
- New Dispensaries
- New Markets
- New Product Development
Recent M&A/Investments in Cannabis Infused Beverage Brands
Take the Journey with us
Uncle Arnie's Investment Opportunity Ends Today. Submit Your Investments Before 11:59pm EST.
Investment Recap
Market Leading Cannabis Infused Beverage Brand
- Uncle Arnie’s Iced Tea Lemonade is the #1 selling cannabis infused beverage in California.
- Uncle Arnie’s new products are already among the top selling cannabis infused beverage in California.
Proven Track Record with Meaningful Opportunity Ahead
- Revenue grew ~300%+ in 2021, with an expected revenue growth CAGR of ~140%+ through 2023. Total revenues are expected to reach ~$6.7M in 2023 (up from ~$1.3M in 2021).
- Revenue growth in the future is driven by clear strategic initiatives, including increased 1) dispensaries (~220 at YE21, ~450+ at YE22) and direct-to-consumer (DTC), 2) product SKUs (2 at YE21, ~8 at YE22), and 3) markets (1 state at YE21, 2 states at YE22, 6 states YE23).
Rapid Growth in the Highly Strategic Cannabis Infused Beverage Market
- The cannabis infused beverage market has seen tremendous growth over the past few years (~3.3M units in California in 2020, ~4.7M units in 2021), with particularly strong growth in Uncle Arnie's core high dose market (~33% share in California in 2020, ~37% share in 2021).
- Recent M&A and investments in the cannabis infused beverage market at attractive valuations point to the strategic importance of the category (Levia sold for $60M in 1Q22; Cann raised its $27M Series A in 1Q22).
Experienced and Complimentary Management Team
- Uncle Arnie's management team has decades of collective experience in cannabis, with broad based expertise across formulation, production, distribution, marketing, and sales of cannabis infused products.
Take the Journey with us
Uncle Arnie's Investment Opportunity Ends Today. Submit Your Investments Before 11:59pm EST.
Meet the team!
Theo Terris
Chief Executive Officer
Theo is an experienced leader, having invested and founded companies in the fields of real estate, co-working, online advertising, and cannabis alongside his long-term business partner, Assaf Hershlikovich.
Prior to joining Uncle Arnie’s, Theo and Assaf built a successful ad-tech company, Solavid.
Theo is in charge of the fields of business development, growth, and strategy at Uncle Arnie’s
Alberto Esquenazi
PRESIDENT & CHIEF OPERATING OFFICER
Alberto is an investment professional having spent 15 years founding, scaling, and selling Addoox Media, a technology company, as well as managing an active real estate investment portfolio across multiple continents.
Alberto oversees overall operations, corporate governance, and financial management at Uncle Arnie’s.
Assaf Hershlikovich
CHIEF REVENUE OFFICER
Assaf is an experienced sales professional, having invested and founded companies in the fields of real estate, co-working, online advertising, and cannabis alongside Theo Terris.
Prior to joining Uncle Arnie’s, Theo and Assaf built a successful ad-tech company, Solavid.
Assaf is responsible for revenue strategy and execution, including retail, D2C, and all future sources of revenue at Uncle Arnie’s.
Frequently Asked Questions
About Side by Side Offerings
A Side by Side offering refers to a deal that is raising capital under two offering types. This Side by Side offering is raising under Regulation CF and Rule 506(c) of Regulation D.
The Form C is a document the company must file with the Securities and Exchange Commission (“SEC”) which includes basic information about the company and its offering and is a condition to making a Reg CF offering available to investors. It is important to note that the SEC does not review the Form C, and therefore is not recommending and/or approving any of the securities being offered.
Before making any investment decision, it is highly recommended that prospective investors review the Form C filed with the SEC (included in the company’s profile) before making any investment decision.
Rule 506(c) under Regulation D is a type of offering with no limits on how much a company may raise. The company may generally solicit their offering, but the company must verify each investor’s status as an accredited investor prior to closing and accepting funds. To learn more about Rule 506(c) under Regulation D and other offering types check out our blog and academy.
Title III of the JOBS Act outlines Reg CF, a type of offering allowing private companies to raise up to $5 million from all Americans. Prior capital raising options limited private companies to raising money only from accredited investors, historically the wealthiest ~2% of Americans. Like a Kickstarter campaign, Reg CF allows companies to raise funds online from their early adopters and the crowd. However, instead of providing investors a reward such as a t-shirt or a card, investors receive securities, typically equity, in the startups they back. To learn more about Reg CF and other offering types check out our blog and academy.
Making an Investment in Uncle Arnie's
When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an independent escrow agent will watch over your investment until it is accepted by Uncle Arnie’s. Once Uncle Arnie’s accepts your investment, and certain regulatory procedures are completed, your money will be transferred from the escrow account to Uncle Arnie’s in exchange for your securities. At that point, you will be a proud owner in Uncle Arnie’s.
To make an investment, you will need the following information readily available:
- Personal information such as your current address and phone number
- Employment and employer information
- Net worth and income information
- Your accredited investor status
- Social Security Number or passport
- ABA bank routing number and checking account number (typically found on a personal check or bank statement) or debit card information, unless paying via a Wire transfer.
Non-accredited investors are limited in the amount that he or she may invest in a Reg CF offering during any rolling 12-month period:
- If either the annual income or the net worth of the investor is less than $107,000, the investor is limited to the greater of $2,200 or 5% of the greater of his or her annual income or net worth.
- If the annual income and net worth of the investor are both greater than $107,000, the investor is limited to 10% of the greater of his or her annual income or net worth, to a maximum of $107,000.
Separately, Uncle Arnie’s has set a minimum investment amount of US $1,010.
Accredited investors do not have any investment limits.
After My Investment
You are a partial owner of the company, you do own securities after all! But more importantly, companies which have raised money via Regulation CF must file information with the SEC and post it on their websites on an annual basis. Receiving regular company updates is important to keep shareholders educated and informed about the progress of the company and their investment. This annual report includes information similar to a company’s initial Reg CF filing and key information that a company will want to share with its investors to foster a dynamic and healthy relationship.
In certain circumstances a company may terminate its ongoing reporting requirement if:
- The company becomes a fully-reporting registrant with the SEC
- The company has filed at least one annual report, but has no more than 300 shareholders of record
- The company has filed at least three annual reports, and has no more than $10 million in assets
- The company or another party purchases or repurchases all the securities sold in reliance on Section 4(a)(6)
- The company ceases to do business
However, regardless of whether a company has terminated its ongoing reporting requirement per SEC rules, SeedInvest works with all companies on its platform to ensure that investors are provided quarterly updates. These quarterly reports will include information such as: (i) quarterly net sales, (ii) quarterly change in cash and cash on hand, (iii) material updates on the business, (iv) fundraising updates (any plans for next round, current round status, etc.), and (v) any notable press and news.
Currently there is no market or liquidity for these securities. Right now Uncle Arnie’s does not plan to list these securities on a national exchange or another secondary market. At some point Uncle Arnie’s may choose to do so, but until then you should plan to hold your investment for a significant period of time before a “liquidation event” occurs. A “liquidation event” is when Uncle Arnie’s either lists their securities on an exchange, is acquired, or goes bankrupt.
You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. If invested under Regulation CF you may also receive periodic updates from the company about their business, in addition to monthly account statements.
Other General Questions
This is Uncle Arnie’s’s fundraising profile page, where you can find information that may be helpful for you to make an investment decision in their company. The information on this page includes the company overview, team bios, and the risks and disclosures related to this investment opportunity. If the company runs a side by side offering that includes an offering under Regulation CF, you may also find a copy of the Uncle Arnie’s’s Form C. The Form C includes important details about Uncle Arnie’s’s fundraise that you should review before investing.
For offerings made under Regulation CF, you may cancel your investment at any time up to 48 hours prior to the offering end date or an earlier date set by the company. You will be sent a notification at least five business days prior to a closing that is set to occur earlier than the original stated end date giving you an opportunity to cancel your investment if you have not already done so. Once a closing occurs, and if you have not canceled your investment, you will receive an email notifying you that your securities have been issued. If you have already funded your investment, your funds will be promptly refunded to you upon cancellation. To cancel your investment, you may go to your account’s portfolio page by clicking your profile icon in the top right corner.
If you invest under any other offering type, you may cancel your investment at any time, for any reason until a closing occurs. You will receive an email when the closing occurs and your securities have been issued. If you have already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To cancel your investment, please go to your account’s portfolio page by clicking your profile icon in the top right corner.
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Reg CF Disclaimer:
Uncle Arnie’s is offering securities under Regulation CF and Rule 506(c) of Regulation D through SI Securities, LLC (“SI Securities”). The Company has filed a Form C with the Securities and Exchange Commission in connection with its offering, a copy of which may be obtained at: https://www.seedinvest.com/uncle.arnies
Investor Perk Disclaimer: It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.
Investor Perk Disclaimer: It is advised that you consult a tax professional to fully understand any potential tax implications of receiving investor perks before making an investment.
